SAVANNA LEIGH LOGO

Phase 1


Name Necklace Logo

This was my first idea. It’s based on Savanna’s name necklace.

Savanna_Leigh_Name-Necklace-Logo.jpg
Savanna-Name-Necklace-Logo-Image.jpg

Script Style Logo

Here’s a sleeker direction.

Savanna-Script-Font.jpg
Savanna-Script-Font-Image.jpg

Serif Font Logo

Here’s an elegant typeface that I modified in a subtle way. This font is called Moneta. I like the font, but I don’t own it. If you like this direction, I would purchase the typeface which would give me more control over its effects.

Savanna-Moneta-Font-logo.jpg
Savanna-Serif-Font-Logo.jpg

Closing thoughts

What I gathered from learning about artists like Lennon Stella, Nessa Barrett, and Madison Beer, is that they have adopted an edgier/grungier feel to their look. We can always move in that direction by adding more grain effects, and glitches to the text. However, I feel like Savanna Leigh, in her current iteration, has a cleaner look.

Selena Gomez does a nice job all around and Billie Eilish does a great job of being her own thing.

I’ve had fun with this project thus far and I look forward to hearing your thoughts.

-Sean

Grain and glitch effects with a some lens flair.

Grain and glitch effects with a some lens flair.